Formalization-enrich

A book that takes formalisation in a completely different direction. Trying to take the perspective of empathy and how to think and be in their practice of design.

This book by Koos Eissen and Roselien Steur covers essential sketching techniques for product designers. The drawing techniques from this book are taught at this faculty and are also part of a formalisation and visual vocabulary that is very influential in our faculty.

Partner of IDEO, Tom Kelley, tells about their way of working behind the scenes: leading to both big successes and joyful failures.