How Humans Became ‘Consumers’: A History
Article from The Atlantic about the history of humans as consumers.
Article from The Atlantic about the history of humans as consumers.
Wired Magazine provides an excerpt from the book User Friendly by Cliff Kuang with Robert Fabricant. It tells the tale of how experimental psychologist Paul Fitts was brought into the Air Force to research recurring crashes in the B-17 Flying Fortress. Instead of “pilot error,” he saw what he called, for the first time, “designer error.”