The video referred to in the lecture on the rise of consumer research in the early 1950s. Using methods to mine the unconscious, leading to the focus group. Also contains that famous story about just adding an egg to instant-cake to remove the barrier of guilt.
A series analying the ideas of taste held by the different social classes of the United Kingdom. Perry produced a series of six tapestries depicting the taste ideas of Britons, entitled “The Vanity of Small Differences.” This one is about the Middle Class.
Learn about the origin of consumerism, its drivers and its consequences.